2026.09.04 · FRI SEOUL VOL.02 / NO.09
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Beauty Health Technology Gastronomy Culture Dispatches
2026.09.04
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← Dispatches 2026.06.15 5 min read Luca 글 · 편집부
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Dispatches · The Maker

H&M Studio, 브라질 팝스타 아니타 커스텀 무대의상 제작

무슨 발표인가

  • 6월 12일 로스앤젤레스에서 아니타가 H&M Studio 커스텀 의상 착용 공연
  • 흰색 탑, 오버사이즈 팬츠, 라인스톤 벨트·하네스 조합

2026년 6월 12일

원문 (영어)

In Los Angeles on 12 June, H&M made its mark off the pitch — dressing Brazilian music phenomenon Anitta in a custom H&M Studio look for a highly anticipated performance. 15 June, 2026 <div class="v

H&M Studio’s design team had one brief: make something unmistakably Anitta. The result channels her world perfectly — fearless, high-impact and impossible to ignore, with a cool, sporty edge built for a stage of this scale. The performance opened with a hooded cape: flowy, airy and triumphant, with the energy of a boxer entering the arena.

Beneath it, the all-white full look was revealed — a close-fitting white top with cut-outs, wraparound straps and sheer long sleeves, paired with oversized baggy chaps with utility detailing. An intricate rhinestone belt with elongated chains looping at the side of the legs and a matching rhinestone harness completed the look, catching the light with every move.

This is a very special moment for me and for my career. Representing my country while the whole world is watching is something that fills me with an incredible sense of fulfilment. Doing it in a custom H&M look that feels completely like me — strong, sporty, a little wild — that’s everything. Anitta <div

Anitta The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted to capture everything she is: bold, free, completely herself. To see her step out in that look and own every second of it is exactly what H&M Stud

The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted

원문: H&M Group Newsroom — "Anitta steps onto the world stage in a custom H&M Studio look - H&M Group" (2026-06-15) 공식 원문: https://hmgroup.com/news/anitta-steps-onto-the-world-stage-in-hm-studio/

H&M Group Newsroom
delayseconds · 2026.06.15
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H&M Studio, 브라질 팝스타 아니타 커스텀 무대의상 제작

2026.06.15 · 5 min · Luca

무슨 발표인가

2026년 6월 12일

원문 (영어)

In Los Angeles on 12 June, H&M made its mark off the pitch — dressing Brazilian music phenomenon Anitta in a custom H&M Studio look for a highly anticipated performance. 15 June, 2026 <div class="v

H&M Studio’s design team had one brief: make something unmistakably Anitta. The result channels her world perfectly — fearless, high-impact and impossible to ignore, with a cool, sporty edge built for a stage of this scale. The performance opened with a hooded cape: flowy, airy and triumphant, with the energy of a boxer entering the arena.

Beneath it, the all-white full look was revealed — a close-fitting white top with cut-outs, wraparound straps and sheer long sleeves, paired with oversized baggy chaps with utility detailing. An intricate rhinestone belt with elongated chains looping at the side of the legs and a matching rhinestone harness completed the look, catching the light with every move.

This is a very special moment for me and for my career. Representing my country while the whole world is watching is something that fills me with an incredible sense of fulfilment. Doing it in a custom H&M look that feels completely like me — strong, sporty, a little wild — that’s everything. Anitta <div

Anitta The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted to capture everything she is: bold, free, completely herself. To see her step out in that look and own every second of it is exactly what H&M Stud

The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted

원문: H&M Group Newsroom — "Anitta steps onto the world stage in a custom H&M Studio look - H&M Group" (2026-06-15) 공식 원문: https://hmgroup.com/news/anitta-steps-onto-the-world-stage-in-hm-studio/

H&M Group Newsroom
delayseconds · 2026.06.15
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완판 신화를 스스로 단종시킨 펜티뷰티의 승부수
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