Meta, 인도 영세중소기업 92% 지원 캠페인
무슨 발표인가
- 인도 비즈니스 92%가 MSME(영세중소기업)
- 중소기업 고객 연결 캠페인 출시
- 부스트 포스트·인스타그램·페이스북 광고 도구
2025년 12월
원문 (영어)
92% of businesses using Meta Platforms in India are micro, small, and medium enterprises (MSMEs). To give these businesses a boost, we have launched a new campaign to showcase how small businesses across the country tap into our Platforms to reach new, and more importantly, the right customers for their business.
The campaign has been created by Talented & Footloose Films and champions a simple but vital truth: every small business deserves better and that can be unlocked by reaching the relevant customers that matter most to the business. “Meta Platforms are home to small businesses across the country and more than 92% of businesses using Meta platforms in India are MSMEs.
We are the storefront for a disproportionate number of these small businesses and we are deeply committed to driving the right growth opportunities for them. The campaign underscores the importance of reaching out to the relevant customer for the bootstrapped small business community that can be unlocked with the help of Meta’s ad tools and the simple Boost Post feature on Instagram and Facebook.”
– Arun Srinivas, Managing Director and Country Head for Meta in India Across the country, extraordinary businesses such as tiny parlours, studios, home kitchens, and many others are thriving, powered mostly by digital technologies and our apps. To accelerate growth, these businesses need access to the right audience that can be converted into a loyal customer base.
Our suite of ad tools, Reels, AI-powered Advantage+ suite, Generative AI creative tools, and Messaging surfaces have a proven track record of unlocking growth for the smallest of businesses. The Boost Post option on Facebook and Instagram is a strong tool for small businesses to experience the power and effectiveness of paid advertising.
원문: Meta Newsroom — "92% of Businesses Using Meta Platforms in India Are MSMEs" (2025-12-15) 공식 원문: https://about.fb.com/news/2025/12/92-of-businesses-using-meta-platforms-in-india-are-msmes/