메타, 여름 월드컵 팬 커뮤니티 강화
무슨 발표인가
- Threads에 실시간 토론 기능
- 크리에이터·선수·팀과 파트너십
- 북미 개최 세계 최대 축구 토너먼트 전담 커뮤니티
이번 여름
원문 (영어)
This summer, the world’s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We’re partnering with creators, athletes, and teams to highlight the conversation and culture around every match — from pre-game hype to post-game debate.
Partnering With Creators, Athletes, and Teams We’re working with broadcasters, national teams, commentators, creators, and players to bring unique points of view on the tournament to our apps. Key moments, behind-the-scenes content, pre-game preparations, post-game analyses, celebrations, and commiserations will live on Meta apps designed for sharing and discussing with your friends, family, and fellow fans.
New Features for Fans Across Meta’s Family of Apps Threads Threads is built for real-time conversation around the things people care about. When something wild happens on the field, fans know they can go to Threads for hot takes, banter, and real-time reactions.
This summer, we’re building on that experience with new features and a dedicated community designed for the way fans actually watch the tournament. Live Chats: Pull up to real-time conversations hosted by football commentators, athletes, and creators before, during, and after matches.
React, reply, and talk straight to the hosts as it all unfolds. Sergio Aguero , the Argentina football legend and Ian Wright , the former England striker and current TV and radio pundit, will each host three Live Chats over the course of the tournament.
Follow both on Threads to get notified when their Live Chats begin. Check for an updated schedule and more hosts announced on @threads throughout the tournament.
원문: Meta Newsroom — "Going All in for Global Football Fans Across Meta Apps" (2026-06-12) 공식 원문: https://about.fb.com/news/2026/06/going-all-in-for-global-football-fans-across-meta-apps/