메타, 캐나다에서 '릴스 트렌딩 광고' 첫 도입…브랜드 인지도 20% 향상
무슨 발표인가
- Reels Trending Ads로 브랜드 인지도 +20% 향상
- Advantage+ Audience로 인지도 캠페인 비용 15% 절감
캐나다, 2025년 10월 23일
원문 (영어)
On October 23, Meta hosted the Meta Brand Building Summit: Canada Edition in Toronto, bringing together more than 200 marketing leaders to help brands tap into culture happening on our apps, making it easier than ever to be part of the conversations that resonate with audiences.
We introduced Reels Trending Ads for the first time in Canada. Reels Trending Ads allows advertisers to place their brand’s ads immediately after the top trending and most culturally relevant content on Reels, reaching people when they are highly engaged and open to discovery.
Early data shows Reels trending ads can drive unaided awareness by +20%. We also highlighted a number of brand-building tools designed to help advertisers maximize impact across platforms, including: Advantage+ Audience: Advantage+ Audience combines your customer insights with AI to reach the most relevant audiences for your brand.
It helps expand reach to new core and high-potential audiences you may have not otherwise considered, driving 15% lower cost per result for awareness objective campaigns. Value rules: Value rules help reach the audiences you value most. It allows you to control the specific criteria that guides our AI-enabled ads system to prioritize delivery to your target audiences before expanding.
Early results show that campaigns using value rules drive 2x more high-value conversions compared to business-as-usual campaigns. Target Frequency: Target Frequency maximizes reach at your desired weekly frequency, week over week, to help your business drive awareness and keep your brand top of mind until the moment consumers are ready to make a purchase.
원문: Meta Newsroom — "How Meta is helping brands connect with customers through culture to drive brand impact" (2025-11-10) 공식 원문: https://about.fb.com/news/2025/11/how-meta-is-helping-brands-connect-with-customers-through-culture-to-drive-brand-impact/