메타, 모든 규모 사업체용 AI Business Agent 확대
무슨 발표인가
- WhatsApp·메신저·인스타그램 일일 10억개+ 업체 스레드
- 100만개 이상 사업체 이미 사용 중
- 수분 내 설정, 다국어 고객응대 및 판매 기능
원문 (영어)
Today, we’re introducing Meta Business Agent – AI that lets every business show up for every customer as if they had an infinite team behind them. Business Agent can be set up in minutes or plugged directly into your existing enterprise infrastructure so you can 10X or 100X output.
More than one million businesses are already using a Meta Business Agent on WhatsApp and Messenger to respond to customers around the clock. And because there are more than one billion active threads with businesses on WhatsApp, Messenger and Instagram every day, a Business Agent can deliver more relevant, personalized experiences from the very first interaction.
(Updated on June 3, 2026 at 1:40PM PT to reflect the latest business conversation stats) We’re now expanding our Business Agent to businesses of all sizes globally, so you can have yours up and running within minutes, responding in your customers’ local languages using your tone.
Your Business Agent can: Answer questions specific to your business Make product recommendations from a business catalog Book appointments and qualify incoming leads Let you decide when a team member steps in to provide support Close sales We’re also expanding Business Agent to Instagram.
Businesses can activate their Business Agent here , and getting started is free. In the coming months, businesses will access the agent through paid subscription offerings, with options for businesses of every size. An AI Agent That Works for You Because the Meta Business Agent responds to customers, it doubles as a partner that can deliver a morning briefing to catch you up on chats you missed overnight and provide insights on your threads.
원문: Meta Newsroom — "Be There for Every Customer With Meta Business Agent" (2026-06-03) 공식 원문: https://about.fb.com/news/2026/06/meta-business-agent/