메타, 2026 축구 대회로 플랫폼 사용 기록 갱신
무슨 발표인가
- WhatsApp 한 초당 메시지 기록 3천만 개 돌파
- 인스타그램 참가 선수들이 1개월간 2억1천만 명 팔로워 신규 확보
2026년 6월 11~7월 11일
원문 (영어)
This year’s tournament wasn’t just the biggest sporting event on the planet — it’s become one of the biggest moments in Meta’s history. From record-shattering message volumes on WhatsApp to historic reach on Instagram, the tournament is lighting up every corner of our family of apps in ways we’ve never seen before.
Here’s how conversation, engagement and connection around football has shown up across Meta over the course of the tournament. WhatsApp: A New All-Time Record During the Round of 16 match between Argentina and Egypt, WhatsApp hit over 29 million messages per second — a new all-time record for the platform.
That beats the previous record that was set during the 2022 Final. It broke that record again during the final, hitting over 30 million messages per second. ( Updated on July 21, 2026 at 5:25PM PT to reflect latest numbers. ) Instagram: +213.6 Million New Followers for Players Beyond reach, the tournament drove massive audience growth for participating players.
Over the first month of the tournament window (June 11 – July 11), final-squad players collectively added +213.6 million activated followers — a 6.6% increase — with combined followings surging from 3.26 billion to 3.47 billion . The Breakout Story: Vozinha Every four years, the tournament produces an unexpected hero.
On Instagram, that was Vozinha , the Cape Verde goalkeeper, who went from 37,000 followers to 28.8 million — an almost incomprehensible +77,000% increase . His electrifying performances captivated audiences far beyond his small island nation and turned him into one of the most-followed athletes on the platform virtually overnight.
Vozinha’s rise helped propel Cape Verde to the top of the country leaderboard with +32.
원문: Meta Newsroom — "The 2026 Summer of Football: A Record-Breaking Moment Across Meta" (2026-07-22) 공식 원문: https://about.fb.com/news/2026/07/the-2026-summer-of-football-a-record-breaking-moment-across-meta/